Question: I need a tool that enables me to send targeted content to customers based on their behavior, interests, and lifecycle stages without relying on IT support.

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Dynamic Yield

If you're looking for a tool that lets you target specific content to your customers based on behavior, interests and lifecycle stages without having to rely on IT support, Dynamic Yield is a good option. The AI-powered personalization platform creates customized content, products and offers for each customer across digital channels like the web, email, apps and ads. Its features include audience discovery, content and offer personalization, product recommendations and predictive targeting, and is used in industries like eCommerce and Financial Services.

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Braze

Another option is Braze, a customer engagement platform that uses AI to orchestrate personalized, real-time interactions across multiple channels. It can combine data from multiple sources to create highly personalized experiences and offers features like journey orchestration, cross-channel messaging and real-time execution. Braze is designed to optimize onboarding, engagement and acquisition, and is used in industries like retail and travel.

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MoEngage

MoEngage offers a customer engagement platform that uses AI to optimize interactions and deliver personalized experiences across multiple channels. It offers customer insights and analytics, omnichannel communication and AI-powered campaign optimization, and is scalable and secure. MoEngage is geared for enterprise-level brands in financial services and eCommerce, helping to improve engagement and ROI through targeted campaigns.

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Iterable

For a cross-channel marketing solution, Iterable lets businesses deliver personalized customer experiences using real-time data across web, email, SMS and in-app channels. Its AI abilities include predictive goals and generative AI for dynamic campaigns, and it's easy to integrate with more than 100 partner networks. The platform is geared for industries like consumer apps and retail, and offers a flexible and scalable approach to personalized marketing.

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D•engage

Unlock valuable customer insights by gathering data from multiple sources and building a single customer profile, enabling personalized interactions across multiple channels.