D•engage

D•engage is a data-driven marketing automation platform that empowers businesses to build meaningful customer relationships by unlocking valuable insights from their data. With a user-friendly interface to design omnichannel campaigns, it can be used both in the cloud and on-premise.

With more than 200 of the world's leading brands using D•engage across 30 countries, the platform allows users to gather data from multiple sources and build a single customer profile. It is particularly well-suited for retail, e-commerce, financial services, betting, and gambling, as well as media and entertainment.

Some of its key features include:

• Customer Data Platform: Gather data from multiple sources and build a single customer profile.
• Marketing Automation: Analyze user behavior and trends with interactive reports.
• Multi-Channel Communication: Supports multiple channels including email marketing, SMS, in-app messages, web push notifications, ads, mobile push notifications, on-site messaging, and WhatsApp messaging.
• Single Customer View: Get a complete view of customer behavior and preferences.
• Unlimited Segmentation: Segment customer data by behavior, demographics, and psychographics.
• AI-Driven Optimization: Use artificial intelligence to personalize customer interactions.
• Analytics and Insights: Offer actionable data to optimize marketing strategies.

D•engage integrates with existing technology stacks, so businesses can continue to use their existing infrastructure while gaining the benefits of valuable data insights. The platform is designed to help businesses transform their customer-centric business by providing a seamless experience and personalized communication while ensuring compliance and security.

By automating marketing and providing a single customer view, D•engage enables businesses to create context-relevant customer journeys across multiple channels, increasing engagement and loyalty. D•engage is suitable for a variety of industries and is a great fit for companies looking to improve their marketing automation capabilities and customer experience.

Published on June 29, 2024