If you're looking for a marketing automation platform that can collect customer data from many sources and create personalized experiences, Adobe Marketo Engage is a serious contender. It can orchestrate and personalize customer journeys across many customer touchpoints, with marketing automation, account-based marketing, lead management and email marketing. Marketo Engage's AI-powered automation and predictive audiences are geared for B2B marketing, particularly for companies with long sales cycles.
Another top contender is Insider, a customer data platform that collects data, uses AI to predict behavior and personalizes interactions across many touchpoints. Insider offers 360° customer profiles, predictive behavior analysis and journey orchestration, and can connect to more than 100 data sources. The company is known for its AI-powered personalization and omnichannel marketing technology, and is a strong option for companies looking to boost growth and revenue.
For a platform that combines identity, intelligence and activation, Zeta Global is a good option. Zeta Global offers personalized customer experiences, optimizes marketing return on investment and simplifies data complexity with its data management and omnichannel solutions. It uses AI to target customers across channels and to build look-a-like audiences, and offers a suite of marketing technology.
Listrak also offers a full-service cross-channel marketing automation platform. It combines email, SMS, social media, push notifications and direct mail into a single customer view. The platform includes features like Journey Hub for personalized journeys, Email Automation with predictive analytics, and AI Recommendations for personalized product recommendations. It's a good option for retailers and brands that want to improve customer engagement and revenue growth.