Zeta Global

Zeta Global is a marketing technology company that offers a range of solutions designed to help businesses benefit from AI-powered insights and customer engagement. The platform integrates identity, intelligence and activation for personalized customer experiences and better brand outcomes.

Zeta Global is focused on helping businesses solve some of their most pressing challenges, such as maximizing marketing return on investment, managing complex data and creating omnichannel experiences. It offers tools for managing customer data, targeted email marketing and optimizing paid media.

Some of the key features include:

• Data Management: Unify customer data to create personalized experiences and drive results across the customer lifecycle.
• Messaging: Send personalized email marketing at scale with a powerful email solution.
• Activation: Optimize paid media campaigns to drive customer acquisition and loyalty across multiple channels.

The platform is designed to support a range of marketing goals, including customer acquisition, growth and retention, omnichannel marketing and data management. With Zeta, businesses can use AI-powered recommendations to respond to consumer intent in real time, target known and anonymous users across channels, and build look-a-like audiences to expand their customer base.

Zeta Global's solutions are designed for a range of industries and offer a variety of integrations with common data and marketing systems. The company assigns each client an account team with subject matter experts to ensure implementation and ongoing support are customized for each business' unique needs.

For businesses looking to simplify their marketing and get better results, Zeta Global's platform offers a unified approach that combines data, intelligence and activation to deliver personalized customer experiences at scale.

Published on June 24, 2024