If you're looking for a marketing technology company that provides a broad range of solutions for customer engagement, data management, and omnichannel experiences, Zeta Global is definitely worth considering. The company's platform, which includes identity, intelligence, and activation, is designed to help marketers deliver personalized customer experiences and get the most out of their marketing spend. It includes advanced data management, personalized email marketing and optimization of paid media campaigns across channels.
Another top contender is Adobe Marketo Engage. The platform enables companies to orchestrate and personalize customer experiences across many different touchpoints. It includes advanced marketing automation, account-based marketing, lead management and email marketing, with AI-powered marketing automation and personalized experience automation. It can be tightly integrated with other Adobe tools like Adobe Real-Time CDP and Adobe Analytics, and is a good fit for B2B marketing.
Marketing Cloud Engagement from Salesforce is a powerful customer relationship management platform that includes AI-powered email marketing, mobile marketing, conversational marketing with WhatsApp, and digital advertising with first-party data. It's integrated with Salesforce products, offering a single customer engagement platform spanning marketing, service and sales to help maximize customer lifetime value.
If you need a scalable and secure option, check out Braze. Braze uses AI to automate personalized, real-time interactions across multiple channels, including email, mobile app, SMS, WhatsApp and web messaging. Its journey orchestration and real-time execution capabilities let you target people at the right time with the right message to improve onboarding, engagement and churn reduction.