Emarsys

Emarsys is a marketing software designed to help marketers build one-to-one relationships with customers across multiple touchpoints. The company uses AI to personalize interactions, combining customer data and real-time analytics to deliver the best possible customer experience. By combining data from multiple sources, Emarsys automates and personalizes interactions across email, web, digital ads, SMS, mobile and more.

Some of the key features of Emarsys include:

• AI Marketing: Uses predictive and generative AI to automate and personalize customer interactions.
• Personalization: Creates personalized journeys and recommends products based on customer behavior and affinity.
• Customer Data: Combines demographic, sales, support and behavioral data to give a single customer view.
• Marketing Automation: Enables the creation of simple or complex cross-channel campaigns.
• Omnichannel Marketing: Offers consistent messaging across multiple channels, including email, web, mobile and digital ads.
• Customer Loyalty: Helps implement personalized loyalty programs to build long-term customer relationships.

Emarsys is particularly useful for industries such as retail, e-commerce, consumer products, travel and hospitality where customer engagement can have a direct impact on revenue. Customers can create, launch and scale personalized omnichannel interactions that drive business results.

Emarsys also offers a number of integrations with technology partners like SAP, Google and others, which expands its abilities. The platform is designed to help marketers increase engagement, conversions and customer loyalty with personalized and timely interactions.

If you're interested in learning more about Emarsys, a 3-minute product tour offers a look at the platform and its features. You can also find a number of resources, including whitepapers, blog posts and webinars, to help you get the most out of the tool.

Published on June 24, 2024