Question: Is there a platform that uses AI to create personalized customer journeys and recommends products based on behavior and affinity?

If you're looking for a platform that uses AI to create personalized customer journeys and recommend products based on behavior and affinity, Dynamic Yield is an excellent choice. This AI-powered personalization platform tailors unique content, products, and offers for each customer across various digital touchpoints, including web, email, apps, and ads. With features like audience discovery, personalized content and offers, predictive targeting, and deep learning for hyper-personalization, Dynamic Yield helps improve operational efficiency, reduce costs, and boost revenue while ensuring security, privacy, and compliance.

Another strong option is Marketing Cloud Personalization by Salesforce. This platform provides insights into customer behavior to deliver personalized marketing experiences across web, email, and mobile apps. It offers personalized content and offers, segmentation, and real-time product recommendations based on customer behavior. While it is geared towards large enterprises with a high price tag, it offers robust features for automating and optimizing marketing efforts.

For a platform that combines customer data with AI-driven decision-making, Blueshift is worth considering. It includes a Customer Data Platform, AI-Powered Decisioning, and Cross-Channel Delivery. Blueshift helps marketers work more efficiently by building rich customer profiles, predicting customer intent, and suggesting products and content across multiple channels. Its real-time AI capabilities enable informed marketing decisions and seamless customer engagement.

Lastly, Mapp offers an omnichannel customer data and marketing platform that uses AI for personalized marketing activities. With a customer data platform, AI-powered predictive analytics, and advanced personalization features, Mapp supports multiple marketing channels and integrates with existing martech stacks. This platform is designed to increase engagement and revenue through personalized campaigns and actionable customer insights.