Drift

Drift is a platform that personalizes conversations across the buyer's journey, from first touch to conversion. It uses conversational AI to automatically listen, understand, and learn from buyers, then deliver personalized experiences to qualify and convert them more effectively.

Drift provides a variety of features to help marketing, sales and service teams:

• Revenue Orchestration: Qualify and convert visitors with conversational marketing and sales.
• Integrations: Native connections to more than 50 platforms, including Salesforce, Eloqua and Marketo, to easily integrate with existing tech stacks.
• Reporting & Analytics: Measure engagement, conversions and pipeline generation across all apps.

Some examples of use cases include:

• Marketing: Create high-quality leads, fuel account-based marketing campaigns, personalize web experiences and optimize marketing performance.
• Sales: Start conversations, optimize sales performance and engage target accounts.
• Service: Provide conversational customer support and automate routine tasks.

Drift serves a variety of industries, including financial services, manufacturing, professional services and technology. The company offers case studies, blog posts, books and podcasts to help customers get the most out of the platform.

Pricing tiers include:

• Premium: Best for small businesses, with basic conversational firepower to support growth.
• Advanced: Engage audiences with personalized messages and generate qualified pipeline with less effort.
• Enterprise: Scale personalization and pipeline generation across the full customer lifecycle.

Drift's AI technology powers features like Drift Engage, which uses machine learning to analyze visitor behavior and trigger playbooks with higher conversion rates. Site Concierge lets visitors book meetings, access resources and start targeted conversations. Bionic Chatbots create custom playbooks that automatically route visitors to relevant content.

According to a Forrester analysis, Drift customers have seen improvements, including:

• 30% QoQ increase in pipeline influenced
• 2x higher conversion rate from MQL to SQL with AI
• $10M attributed pipeline

Drift's goal is to build long-term customer relationships by providing personalized experiences that meet buyers where they are, resulting in more efficient and productive sales cycles.

Published on June 24, 2024