Fanplayr

Unifies customer data to create personalized multichannel experiences, increasing conversion rates and customer engagement through AI-driven segmentation and targeting.
Behavioral Marketing Customer Experience Management Multichannel Marketing Automation
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Fanplayr is an all-in-one behavioral marketing platform that helps you get the most out of your traffic by creating personalized multichannel customer experiences. It combines the power of behavioral data with a proprietary segmentation engine to help you increase conversion rates, net revenue per customer and customer engagement.

With Fanplayr, you can:

  • Data Synchronization: Unify all your data to get a single view of your users.
  • AI Inventory Management: Optimize your inventory with AI-driven recommendations.
  • Multichannel Approach: Reach users across multiple channels, including email, SMS and web push notifications.
  • First-Party Data Utilization: Collect, process and analyze first-party data to inform targeting decisions.
  • 360 View of Users: Get an enterprise-level customer data platform for deep user insights.

Fanplayr's core solutions help businesses optimize their marketing:

  • Leverage First-Party Data: Collect and analyze data to determine segmentation, performance and targeting decisions.
  • Engage Shoppers: Reach users cross-site with personalized real-time offers and targeted messages.
  • Personalize On-Site Experience: Create real-time personalized messages based on behavioral data.
  • Present the Right Product: Show products in a way that maximizes propensity to purchase.
  • Ready for a Cookieless Future: Use PrivacyID for reliable user identification without privacy concerns.

The platform offers customized solutions for industries such as eCommerce, Telecom, Utilities, Automotive, Travel, Media, Financial Services and Betting & Gaming. Fanplayr also integrates with popular shopping cart systems for easy and fast deployment.

Whether you're looking to improve customer experiences, conversion rates or on-site performance, Fanplayr's data-driven tools and multichannel approach can help you achieve your goals. With a flexible and actionable solution for behavioral data, Fanplayr helps businesses get the most out of their marketing and stay competitive in a rapidly changing digital world.

Published on June 26, 2024

Related Questions

I'm looking for a platform that can help me personalize the digital experience for my customers, any suggestions? How can I unify all my customer data to get a single view of my users and improve targeting decisions? I need a solution that can help me optimize my inventory with AI-driven recommendations, do you know of any? Can you recommend a marketing platform that leverages first-party data to inform segmentation and performance decisions?

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