Question: Can you recommend a marketing platform that leverages first-party data to inform segmentation and performance decisions?

If you're looking for a marketing platform that uses first-party data to inform segmentation and performance decisions, Twilio Segment is a great option. It provides a customer data platform (CDP) that ingests, cleans and activates customer data for real-time insights and personalized customer experiences. The platform aggregates data into a single profile using 450+ pre-built connectors and optimizes ad spend with first-party data and AI, with a broad range of integrations and flexible pricing options.

Another top contender is Blueshift, an AI-powered marketing platform that marries customer data with AI-driven decision-making. It includes a Customer Data Platform (CDP) to build rich customer profiles and easily accessible segments, AI-Powered Decisioning to automate marketing work, and Cross-Channel Delivery to orchestrate customer journeys across multiple channels. Real-time AI can analyze customer behavior and intent so you can segment audiences and make more data-driven marketing decisions.

If you're looking for a platform that relies on behavioral data and proprietary segmentation, check out Fanplayr. It uses behavioral data and AI-driven inventory management to deliver personalized multichannel customer experiences that drive conversion rates and customer engagement. The company uses first-party data to inform targeting strategies and offers a 360-degree view of users, making it a good choice for optimizing marketing and improving customer experiences in a cookieless world.

Last, Moloco offers machine learning-based advertising solutions that help businesses grow by using first-party data to acquire new users and monetize existing ones. With solutions like Moloco Ads and Moloco Commerce Media, the company uses real-time data to optimize performance and make accurate predictions, so you can run advertising that's efficient and profitable.