Resonate

Resonate is a platform that offers the most comprehensive and up-to-date consumer data and insights to help businesses understand and connect with their target audience. With the power of AI, Resonate offers a constantly updated data set of over 230 million profiles and 2 billion devices, empowering marketers to make data-driven decisions and optimize their marketing performance.

The platform includes a number of key features, including:

• Predictive Data: Resonate's AI models predict 14,000+ attributes with an 80.2% mean accuracy, giving marketers a rich understanding of consumer behavior, intent, and preferences.
• Freshest Data: Data is constantly updated so marketers can keep up with shifting consumer trends and preferences.
• Intent Signals: The platform captures and predicts intent by modeling 30 billion deterministic behavioral observations daily, so marketers can send the right message at the right time.
• Psychographics and Preferences: Understand the motivations behind consumer purchasing decisions and inform marketing accordingly.
• Data Enrichment: Supplement first-party data with privacy-safe information to get a more complete view of the customer.
• Immediate Activation: Data is ready for immediate media activation, so marketers can quickly and easily launch campaigns.

Resonate's goal is to help businesses across industries, including health and wellness, financial services and ESG, make data-driven decisions to drive growth and customer loyalty. The platform features a simple and intuitive interface for data exploration and activation, so marketers can build targeted campaigns and measure their impact.

By using Resonate, businesses can:

• Better Understand Customers: Get a deeper understanding of customer motivations and behaviors.
• Better Target: Reach and engage the right audience with precision and accuracy.
• Work More Efficiently: Optimize marketing efforts and reduce waste with data-driven decision making.
• Measure Performance Better: Track campaign results and optimize for better outcomes.

Resonate's AI-powered data engine, rAI, is the foundation of the platform, generating the comprehensive consumer profiles. The platform also offers managed media services, which offers end-to-end support for programmatic ad strategies, including display, video, social, and connected TV advertising.

For businesses looking to supercharge their marketing efforts with data-driven insights, Resonate offers a powerful suite of tools to help them better understand and connect with their target audience, driving growth and customer loyalty.

Published on June 26, 2024