Question: Is there a tool that can help me optimize my marketing efforts by predicting consumer intent and preferences?

Resonate is a consumer data and intelligence platform that combines AI with a single view of 230 million-plus consumer profiles and 2 billion devices. It offers predictive data with high accuracy, intent signals, and psychographics, and is used by companies in health and wellness, financial services, and ESG to inform growth and loyalty. The platform's managed media services and AI-powered data engine can help marketers create targeted campaigns and measure results.

Another option is Intentsify, an intent-based marketing platform that uses AI-powered intent models to identify companies showing research behavior. It uses advanced natural language processing (NLP) to continually refine intent-scoring models, and offers signal visibility at the URL level and easy-to-understand reporting. The platform is designed for demand generation and display advertising use cases, so B2B marketers can target the right decision-makers and generate intent-qualified leads.

Blueshift is an AI-powered marketing platform that combines customer data and delivers it across many channels. That includes a Customer Data Platform (CDP) for building rich customer profiles and AI-Powered Decisioning to automate marketing work. Blueshift's real-time AI can assess customer behavior and intent, so businesses can segment audiences and make marketing decisions. It supports multiple marketing channels, including email, SMS, in-app messages and paid media.

If you're trying to find early buying intent signals, Contanuity offers real-time visibility into intent triggers and insights based on 1.5 million companies and 10,000 data sources. The platform lets sales and marketing teams identify new opportunities as they enter the buying process, with a detailed view of the prospect journey through predictive modeling.