Contanuity

Contanuity is an intent verification engine that helps generate leads by giving sales and marketing teams direct insight into early buying signals. The service lets sales and marketing teams spot new opportunities earlier in the buying process so they can target active buyers more aggressively.

Contanuity collects and processes purchase intent signals from more than 1.5 million companies and 10,000 data sources, producing a billion such signals each day. The service processes those signals into intelligence that customers can use to spot and score emerging opportunities across more than 2,800 intent topic areas. Customers can filter and search by company attributes like industry, number of employees and revenue.

Some of the features include:

• Targeting: Spot active buyers based on intent triggers and score targets with proprietary intent identification scoring models.
• Engagement: Tailor engagement with buyer personas and topics based on detailed location and topic scoring.
• Analysis: Create topic-based segments and analyze historical data to find the most powerful intent triggers.
• Optimization: Use machine learning to find new intent triggers and automate prospect identification with predictive queries.

Contanuity can help inbound marketing efforts by adding new contacts and accounts, and by providing insight into the prospect journey through its predictive modeling. By injecting those insights into sales and marketing operations, customers can focus on behavior that's most likely to convert.

Visit the Contanuity website to learn more about the service and what it can do.

Published on June 29, 2024