Question: How can I tailor my marketing efforts to target active buyers based on their interests and needs?

To personalize your marketing efforts to reach interested, in-market buyers based on their interests and needs, Demandbase provides a full Go-to-Market platform. It includes Account-Based Marketing (ABM) software, B2B advertising and AI-powered predictive analytics to help you identify and engage with the best accounts. It also includes Account-Based Experience (ABX), Sales Intelligence and Orchestration to automate marketing and sales workflows so you can focus on the most important interactions and optimize your workflow.

Another top contender is 6sense, which helps you generate and manage pipeline with its Revenue AI platform. It spots in-market accounts, crafts personalized messages, and automates meeting qualification and booking. With intent data, company and people search, and conversational email, 6sense lets you reach target accounts at the right time and convert them at a higher rate.

For an intent-based marketing approach, Intentsify uses AI-powered intent models to spot companies that are in the research phase. It offers detailed analytics and integration with a variety of data sources so you can target the right decision-makers and generate intent-qualified leads. The platform is designed for demand generation and display advertising, so it's a good fit for B2B marketers who want to reach actively interested buyers.

Drift is another top contender with its conversational AI platform that personalizes buyer journeys. It offers features like revenue orchestration and native integrations with more than 50 platforms, so marketing, sales and service teams can generate high-quality leads and power account-based marketing campaigns. Its AI technology, including Drift Engage and Bionic Chatbots, can dramatically increase pipeline generation and conversion rates.