KickFire

KickFire also offers B2B first-party intent data to help you find and connect with buyers. The service can help you find people visiting your website who are in the market to buy, expand your technology stack and automate sales and marketing workflows.

KickFire is designed to shine a light on the 98% of website visitors who don't fill out a form, so you can respond to intent signals and connect with in-market buyers before your competitors. Some of its features include:

• Identify: Track and segment website visitors based on their engagement to see what content is most engaging to your audience.
• Integrate: Bring intent data into your Google and Adobe Analytics, and other systems, to power sales and marketing.
• Accurate Data: Human-verified and normalized data ensures the highest level of data quality and trust.
• Actionable Insights: Get the right message to the right person at the right time to drive sales and marketing actions.
• Easy to Start: Installation takes less than 15 minutes, so you can get started quickly and start identifying in-market buyers.

KickFire helps both marketers and sales teams:

• Measure digital marketing campaign performance and identify engaging content for marketers
• Qualify visitors based on interest and engagement, connect with in-market buyers early, and track target accounts for sales teams

Companies can use KickFire to add company data to their analytics platforms, personalize interactions and convert more accounts. The service offers a range of features to support B2B account-based marketing, content personalization and account-level ad targeting. You can convert IP addresses into company firmographic data, find company IP addresses from a website, and find a company's logo from its domain name.

By providing actionable intent data, KickFire helps companies optimize their sales and marketing, leading to revenue growth and a better buyer experience.

Published on June 30, 2024