Question: Is there a way to track and segment website visitors based on their engagement to understand what resonates with my audience?

If you want to track website visitors and segment them based on engagement to figure out what's most important to your audience, Hotjar is a good choice. It's got a range of tools like heatmaps, recordings, feedback, surveys and interviews that let you dig pretty deeply into how people interact with your site. It can be integrated with Google Analytics and other common tools, and it's got a free Basic plan along with tiered pricing for different business needs.

Another good option is Customers.ai, which can help you identify website visitors and remarket to them. With tools like Website Visitor ID X-Ray Pixel, B2B & B2C Data Enrichment, Meta Ads Visitor Audience Sync and Advanced Audience Segmentation, the service can help businesses expand their email lists and turn leads into revenue. It can integrate with services like Meta, Klaviyo and Salesforce, and it's got a free trial and a money-back guarantee.

If you want to see the big picture of digital experiences, Contentsquare offers digital experience intelligence and analytics. That includes tools like zone-based heatmaps, customer journey analysis and product analytics to optimize conversion, retention and customer satisfaction. Its AI-powered insights and immersive analysis have helped businesses like Harrods and Calzedonia make major improvements.

Last, Usermaven offers privacy-respecting website and product analytics. It's got website analytics, product analytics and attribution insights, and the Maven AI lets you ask natural language questions. GDPR and CCPA compliance means Usermaven protects privacy, but it also offers statistics you can trust and automatic event tracking so it's a good option for marketers and product teams.