Hotjar

Hotjar offers a way to see how people are using your site, a level of insight that's a step beyond what's possible with analytics. The service lets you see how people interact with your site through heatmaps, recordings and feedback, so you can spot problems and improve the experience.

Hotjar offers a range of tools to get you started:

• Heatmaps: See where people are clicking, tapping and hovering on your pages to spot trends and optimize your layout.
• Recordings: See real people using your site to find friction points and conversion obstacles.
• Feedback: Ask people to give you feedback on specific pages or actions so you can see what's most important to them.
• Surveys: Ask people more detailed questions about what they want and need to validate plans and measure customer satisfaction.
• Interviews: Conduct one-on-one user interviews to test your hypotheses and refine your designs.

The service integrates with a range of other tools, including Google Analytics, Unbounce and Zapier. Hotjar can be used by small teams or large enterprises, with tiered pricing to match your needs.

Pricing tiers include:

• Basic: Free, with unlimited heatmaps, recordings, surveys and feedback tools.
• Plus: $39 per month (billed annually), which adds advanced filters, event tracking and other features.
• Business: $99 per month (billed annually), which adds behavior and experiment filters, funnels and trends.
• Scale: $213 per month (billed annually), which adds advanced analytics, API access and dedicated customer support.

Hotjar has a 30-day money-back guarantee and prioritizes data security. With its suite of tools, Hotjar can help you make data-informed decisions to improve your website and user experience.

Published on June 14, 2024