Question: I'm looking for a tool that helps me understand how users interact with my website and identify areas for improvement.

If you're looking for a tool to analyze user behavior and figure out where you can improve, Hotjar is a great choice. It's got a broad range of tools, including heatmaps, user recordings, feedback, surveys and interviews. You can use them to detect trends, identify pain points, collect user feedback and tweak your website's layout. Hotjar can be integrated with other tools like Google Analytics and Unbounce, and offers tiered pricing plans, including a free basic plan.

Another option is UXsniff, which uses AI to analyze session recordings and generate interactive heatmaps and summaries. It also includes automated SEO and UX audits, in-site surveys and feedback widgets. UXsniff can help you understand how users behave and how to improve your website's performance and conversion rates, with several pricing tiers for different needs.

Contentsquare is notable for its digital experience intelligence and analytics. It includes features like zone-based heatmaps, customer journey analysis and product analytics, as well as tools for digital experience monitoring and feedback collection. Contentsquare customers include Harrods and Calzedonia, which use it to improve conversion, retention and customer satisfaction, and offers personalized demos for interested customers.

If you want a closer look at user behavior, LogRocket combines session replay, product analytics and error tracking. Its AI, Galileo, actively surfaces high-impact issues so you can focus on the most important problems. LogRocket can be integrated with other tools and offers features like heatmaps and clickmaps, making it a good choice for developers, product managers and designers trying to improve their users' experience.