Heap

Heap is a digital insights platform that aims to give customers a unified view of their customers' digital behavior so they can optimize conversion, retention and customer satisfaction. The service is built with a range of features designed to automatically capture the full digital behavior of every user on every touchpoint, without requiring engineering support.

Heap's main features include:

• Complete Data: Automatically captures all user behavior across all touchpoints, giving customers the most complete data set possible.
• Data Science: Data science abilities that can flag important moments of friction and opportunity in customers' digital experience, even for user behavior they haven't been tracking.
• Session Replay: Full context of every user interaction, letting customers quickly pinpoint areas of improvement.
• Integrations: More than 100 integrations to ensure the right information gets to the right customers at the right time.
• Heatmaps: Visualizations that show how users interact with elements of a digital product, and which they ignore.
• Dashboards: A way for teams to agree on core business metrics and take action based on insights across the organization.

Heap is best suited for companies trying to optimize their digital products by better understanding how customers use them. Among the company's main use cases are:

• Funnel Optimization: Figuring out where customers are falling out and optimizing conversion.
• Product Adoption: Understanding how customers use new features and optimizing for better adoption.
• User Behavior: Understanding user journeys across sessions, devices and time to inform product decisions.
• Product Led Growth: Growing by finding opportunities to improve user engagement and retention.

The service is designed to be easy to use, so it can be adopted by teams that don't have a lot of technical expertise. Pricing isn't disclosed, but interested customers can request a demo to see Heap's features and figure out if it's a good fit for their organization.

Published on July 1, 2024