Question: Is there a tool that can help me understand my customers' digital behavior and optimize conversion rates?

Heap gives you a single view of your customers' digital behavior so you can optimize conversion, retention and customer satisfaction. It's got features like complete data capture, sophisticated data science, session replay and customizable dashboards, and it's designed to be easy to use and not need engineering help. It's good for funnel optimization, product adoption and behavior analysis.

Another top contender is Contentsquare, which offers digital experience intelligence and analytics to improve conversion, retention and customer satisfaction. Its tools include digital experience analytics, digital experience monitoring, product analytics and voice of customer insights. Contentsquare's autocapture and AI-powered insights have helped companies like Harrods and Calzedonia dramatically improve their digital experiences.

If you want to see what customers are doing right now, Quantum Metric is a powerful digital analytics tool. Among its features are session replay, AI-powered session summarization, customizable dashboards and journey visualization. Quantum Metric is designed to help digital teams set priorities and bridge the gap between technical and business teams, and it can help optimize online experiences and conversions.

Last, VWO is an all-purpose digital experience optimization tool that includes experimentation, qualitative analytics and personalization. With its 360-degree view of customer behavior and AI-powered insights, VWO is geared for UX and analytics teams, product managers and growth marketers. It can be used to optimize server-side functionality and has data security and privacy on the Google Cloud Platform.