Question: Can you suggest a solution that provides a complete view of customer behavior and flags areas of friction and opportunity?

For a more complete view of customer behavior, Faraday is a great option. The platform converts leads into customers, predicts spend, identifies churn and offers personalized customer experiences. It can ingest data from a variety of sources and offers features like AI, adaptive discounting and content personalization. Its developer-friendly API and strong security controls make it flexible.

Another option is Quantum Metric, a real-time digital analytics platform that helps companies optimize online experiences. It offers immediate insights into customer interactions through features like session replay, AI-powered session summarization and customizable dashboards. That lets digital teams focus on the most important improvements and span the gap between technical and business teams, so they can drive growth and optimize digital products.

For capturing and linking unstructured and structured experience data, InMoment offers a full CX solution. It uses AI to collect data from many sources and offer a detailed view of the customer journey. The platform includes features like AI-powered surveys, reputation management and digital listening that help teams take targeted actions to improve customer experiences and predict customer intent.

Finally, Fullstory offers behavioral data insights that businesses can use to build predictive models and understand how people act. Its features include real-time replays, data direct integration, product analytics, funnels and heatmaps, so businesses can build personalized experiences that lead to higher conversions and customer loyalty.