Fullstory

Fullstory is a behavioral data platform that helps you understand what people are thinking and feeling as they take actions, and that can help you personalize their digital experience. It records hundreds of events and signals that let you create predictive models, analyze behavior and replay sessions to spot opportunities for personalization and improve overall customer satisfaction.

Fullstory helps you understand the why behind every click, giving you a deeper understanding of user sentiment and behavior. It's good for companies that want to personalize with targeted discounts, flag and thwart fraud, and improve conversion rates by spotting where customers are getting frustrated.

Some of its features include:

• Predictive Modeling: Train AI models with behavioral data that's synchronized with your warehouse.
• Analysis: Look at user behavioral data to make data-driven decisions.
• Real-time Replays: See how users are interacting with your site or app so you can spot opportunities for personalization and improve customer satisfaction.
• Data Direct: Send behavioral data straight into your existing tech stack.
• Autocapture: Record events and signals automatically without having to tag them.
• Product Analytics: See how users are behaving and spot data that's actionable in intuitive dashboards.
• Funnels: See how users are moving through your site or app and spot where they're dropping off.
• Heatmaps: See where people are clicking and tapping to spot areas for improvement.
• Behavioral Insights: Spot where people are getting frustrated or upset and take action to improve their experience.

Fullstory has a range of plans to accommodate different businesses:

• Build: Good for data science and analytics teams that need ecosystem-ready data and AI-ready behavioral data.
• Business: Good for teams that need total cross-functional visibility into their digital portfolio, with features like autocapture, session insights and product analytics.
• Advanced: Good for companies that need deeper product analytics and qualitative insights, including premium product analytics and mobile analytics add-ons.
• Enterprise: Good for companies that need advanced features like SSO, role-based permissions and multi-org management.

Pricing depends on the plan you choose, but Fullstory offers onboarding, insights and data configuration services to help you get up and running and optimize your use. By using Fullstory, businesses can build more personalized and user-centric experiences, which can lead to higher conversions, better profitability and higher customer loyalty.

Published on June 24, 2024