Question: How can I use behavioral data to improve customer satisfaction and conversion rates on my site?

One of the most interesting options is Contentsquare, a digital experience intelligence and analytics company that helps businesses understand and improve how people use their websites and apps. It offers a range of tools including digital experience analytics, digital experience monitoring, product analytics and voice of customer insights. Contentsquare's tools, which include autocapture, immersive analysis and AI-powered insights, have helped companies like Harrods and Calzedonia boost retention and revenue.

Another option is Fullstory, which captures hundreds of events and signals to give businesses insight into user sentiment and behavior. Features like predictive modeling, real-time replays, data direct integration and heatmaps help businesses build personalized and user-centered experiences that drive conversions and customer loyalty.

You might also want to check out Heap, which offers a unified view of customers' digital journeys to optimize conversion, retention and customer satisfaction. Heap's features include complete data capture, session replay, integration with more than 100 platforms and customizable dashboards. It's geared for companies that want to optimize digital experiences and improve user engagement and retention.

For real-time digital analytics, Quantum Metric could be worth a look. The company optimizes online experiences and drives conversions by giving businesses immediate insights into customer interactions. It offers features like session replay, AI-powered session summarization, customizable dashboards and interaction heatmaps so digital teams can validate technical issues and prioritize improvements.