Question: Can you recommend a tool that helps me understand why users are behaving in a certain way on my website or app?

If you want to know what's going on in users' minds and why they're doing what they're doing on your website or app, Fullstory is a great option. It records hundreds of events and signals that reveal user sentiment and behavior. With features like predictive modeling, real-time replays and direct integration with your data, businesses can analyze user behavior and find opportunities for personalization and optimization to improve conversions and customer loyalty.

Another option is LogRocket, which offers a combination of session replay, product analytics and error tracking to help you find and fix technical and UX problems. Its AI, Galileo, actively surfaces the most impactful issues so you can focus on the most important problems. With features like DOM playback, conversion funnels and UX analytics, LogRocket can help you optimize conversion, drive adoption and ensure issues don't derail people.

For digital analytics, Quantum Metric offers a platform to optimize online experiences and conversions by giving you immediate insights into customer behavior. Its features include session replay, AI-powered session summarization and customizable dashboards, making it a good fit for digital teams and product managers who want to validate technical issues and prioritize improvements.

Last, Hotjar offers a suite of tools to get a better understanding of what's going on with your website users. It offers heatmaps, recordings, feedback forms and surveys to help you find friction points and optimize your website's layout and user experience. With easy integration and a variety of pricing options, including a free Basic plan, Hotjar is a flexible and affordable option to improve your website's user experience.