PostHog

PostHog is an all-in-one platform for developers to build successful products by offering tools for product analytics, feature flags, session replays, A/B testing and surveys. It's designed to make it easier for developers to understand how users behave and make data-driven decisions.

PostHog's product analytics features include:

• Funnels: See how users progress through a sequence of actions.
• Graphs and Trends: See how users behave over time.
• User Paths: See how users move through a product or website.
• Stickiness: See how engaged users are and how well you retain them.
• Lifecycle: See who's active and inactive.
• SQL: Run SQL queries for more advanced data analysis.

The tool also includes features for web analytics like tracking pageviews, sessions and unique visitors, as well as data on devices and locations.

Session replay lets developers troubleshoot problems and understand how users act by recording and analyzing user sessions. That includes event timelines, console logs and network performance data.

Feature flags let developers create and manage multivariate flags, JSON payloads and immediate rollbacks. A/B testing lets developers set goals and secondary metrics, target and exclude users, and support dynamic cohorts.

Surveys are built in, with five question types, user targeting, customizable on-page popups and API or no-code integration.

PostHog integrates with a range of tools, including SDKs for web and mobile apps, server-side libraries and connections to data warehouses like Amazon S3, BigQuery and Amazon Redshift. That means developers can house their data and tools in one place.

Pricing is based on usage, with a free tier with limited features and a pricing plan that increases based on the number of events tracked and recordings captured. For example, the first 1,000,000 events and 5,000 recordings are free, with subsequent pricing tiers starting at $0.0000500 per event and $0.0400 per recording.

PostHog is designed to be flexible and adaptable, making it good for startups and growth-stage companies. It's open-source software, and the company publishes details of its development process. That means anyone can contribute to the project. It's a good option for developers who want to build a robust set of tools to streamline their product development and analytics workflow.

Published on July 1, 2024