mParticle

mParticle offers a Customer Data Platform that blends real-time data quality and governance controls with AI-powered insights and predictions. The system is designed to help marketers, product managers and developers convert, retain and monetize customers by providing high-quality customer data across many touchpoints.

Some of mParticle's features include:

• Single Customer View: Unify each touchpoint from anonymous to known across every channel into a single profile.
• Predictive Outcomes: Use AI to target likely-to-convert users or to prevent churn risk.
• Real-time Audiences: Segment users for targeting into dynamically updated lists and send them to leading marketing and advertising solutions.
• Journey Analytics: Coordinate multi-step, cross-channel sequences and measure results.
• Data Quality Management: Define, correct and enforce data standards with schema management and transformation tools.
• Connectivity: Connect to more than 300 marketing, analytics and data warehousing tools.
• Data Governance: Automate GDPR, CPRA and LGPD subject requests with granular controls on data flow based on user privacy preferences.

mParticle has flexible pricing that lets customers set up the system to meet their needs. The pricing is based on the value customers get, with no limits on monthly users or events. Customers can tier events to control how data is processed, which means costs are better aligned with value. There's a free trial, and the system scales from startups to large enterprises.

For example, customers can get better data quality across their MarTech stack, as ChowNow did. mParticle also has case studies of how Burger King and Inspire used the system to improve customer experiences and business results.

mParticle positions itself as a system that works for any size business, with a modular foundation that expands as customers need it. Its trusted expertise and world-class support means customers can get up and running quickly and successfully.

Published on June 24, 2024