mParticle Alternatives

If you're looking for another mParticle alternative, Blueshift is worth a look. Blueshift's AI-powered marketing platform combines customer data with AI-driven decision-making across many channels. It includes a Customer Data Platform for creating detailed customer profiles and accessing easily defined audience segments, along with Cross-Channel Delivery for managing customer journeys. Blueshift's real-time AI can analyze customer behavior and intent, so you can make more informed marketing decisions and predict customer intent and product recommendations.

Another option is Braze, which uses AI to personalize interactions across many channels in real time. Braze is all about data activation, meaning it brings together data from different sources into one personalized experience. With its journey orchestration, cross-channel messaging and real-time triggers, Braze can help you optimize onboarding, engagement and customer retention, making it a good fit for retail, media, finance and other industries.

If you prefer a more data-focused approach, D•engage has a marketing automation platform that uses data insights to build dynamic customer engagement. It offers a single customer view by gathering data from multiple sources and lets you communicate across multiple channels. With AI-driven optimization and advanced analytics, D•engage automates marketing processes, delivers context-relevant customer journeys and increases engagement and loyalty across industries like retail and e-commerce.