Haptik

Haptik is a Conversational CRM that uses Generative AI to help businesses with support, marketing and sales. The AI-powered platform is designed to help businesses manage the customer lifecycle more effectively by providing a suite of tools and solutions for different industries.

Haptik's features include:

• Gen AI Web Q&A: Offers fast and accurate support by answering customer questions based on your support content.
• Gen AI Sales Assistant: Offers personalized buying advice and product recommendations through conversational interactions.
• Smart Agent Chat: Boosts agent productivity with AI-powered chat summaries and response suggestions.
• Intelligent Analytics: Monitors custom-built metrics to optimize bot and agent performance for better customer outcomes.
• Conversation Studio: Low-code build and customize conversational interfaces.
• Multi-Channel Support: Supports WhatsApp, Instagram Direct, Google Business Messages, Facebook Messenger, SMS and web platforms for a unified customer experience.

Haptik is used by a variety of industries including Retail, Fintech, Healthcare, Insurance and Travel & Hospitality, providing customized solutions for lead generation, customer satisfaction and operational efficiency. For example, personal care brand Tira used Haptik to build a conversational assistant for product discovery and personalized recommendations, resulting in higher purchases and loyalty. Investment platform Upstox automated 77% of customer support queries with Haptik, reducing the burden on agents.

The platform is used by more than 500 brands and has delivered impressive results, including a 68% repeat rate on WhatsApp commerce, 3X leads generated, 125% NPS improvement and 99% first response time improvement.

Haptik prioritizes enterprise-grade security, ensuring sensitive data remains confidential with its own data masking capabilities. Cost optimization is also a priority, achieved through caching, token optimization and fine-tuning. With a decade of AI expertise and domain knowledge, Haptik offers scalable and efficient solutions to bridge the gap between business challenges and tangible results.

For businesses looking to leverage AI in their customer support and sales, Haptik offers a suite of tools to drive business efficiency and improve customer experiences.

Published on June 9, 2024