Pulse Insights

Pulse Insights also offers advanced contextual feedback and preference capture abilities to help with digital servicing, marketing and customer experience. It's designed for enterprises, giving them a better customer understanding through innovative microsurveys that are natively embedded and highly targeted.

Some of its features include:

• Contextual Microsurveys: On-brand, short and elegantly embedded surveys that don't waste people's time and that provide high-volume insights.
• Hyper-targeted & Relevant Surveys: Advanced targeting means less survey fatigue and more granular insights for specific audience segments or behaviors.
• Omnichannel Collection: Collect in-context feedback across multiple touchpoints, including websites, mobile apps, media and email.
• Easy Implementation and Management: Quick and easy integration into digital experiences, with a web-based console for easy management.
• AI Insights: Get nuanced insights and trends in customer feedback with minimal effort.
• Powerful Integrations: Personalize marketing emails, customize content and offers, optimize media bids and enrich web analytics with customer data.
• Drive Next Best Actions: Turn surveys into two-way conversations, guiding people with relevant content, links and tools based on their feedback.
• Strategic Playbooks & Guidance: Tap into expert experience to know what to ask and how to optimize insights.

Pulse Insights is designed to help companies attract new customers and keep them for life by delivering insights and the ability to take direct action. The platform is designed to be easy to use, so digital marketers and product teams can easily gather and use customer data. It can handle multiple brands, business units and languages, so it's good for large-scale enterprise programs.

Pulse Insights pricing isn't publicly disclosed, and you'll have to request a custom quote based on your needs. That ensures each company gets a customized solution that meets its needs.

Pulse Insights is geared for digital marketers and product teams looking to improve customer experiences through deeper insights. It's a mature but accessible platform for gathering and acting on cross-channel zero-party data.

Published on June 26, 2024