Influ2

Influ2 is a platform that helps businesses make person-based advertising a core part of their sales conversation, and that means zeroing in on specific people in a buying group. By running person-based ads in parallel with sales, Influ2 says it can boost the conversion of interested prospects into the sales pipeline.

Among Influ2's features are:

• Person-Based Targeting: Ads are targeted at specific people by name so you can be sure the right people are seeing them.
• Contact-Level Engagement Data: Reports show who's engaging with ads and how they're interacting with sales, so teams can coordinate their work.
• Multi-Platform Ad Support: You can run person-based ads on LinkedIn, Facebook, Instagram, Google, Bing and Amazon.
• Flexible Integrations: It works with sales tools like Salesforce, Outreach, Hubspot and SalesLoft.
• Easy Implementation and Onboarding: It's fast to set up and get started with a low learning curve.

Influ2 can help businesses in a number of ways:

• Sales and Marketing Alignment: It helps ensure that sales and marketing are working in concert, talking to the same people and matching content to sales context.
• Revenue Impact Tracking: It can track the effect of ads on revenue, including pipeline generated and deals closed.
• Better Customer Relationships: It lets you personalize communications and education for target audiences, building relationships and trust.

Influ2 is geared for businesses trying to improve their B2B marketing and sales, especially those trying to improve their account-based marketing and sales funnel. By using Influ2, businesses can get more out of their advertising budget, boost conversion rates and send salespeople more targeted and effective sales outreach.

Published on June 30, 2024