Question: How can I track the revenue impact of my B2B marketing campaigns and optimize for better results?

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Dreamdata

Dreamdata is a full-featured B2B Revenue Attribution Platform that collects and cleans revenue data to give you a clear, actionable view of what's driving revenue. With automated data modeling, multiple analysis tools and the ability to measure return on investment, Dreamdata lets B2B marketing teams connect revenue to pipeline activity and optimize go-to-market strategies.

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Lifesight

Another good choice is Lifesight, a unified marketing measurement platform that offers actionable data and AI-powered insights to inform decisions. Its Triangulation Framework and Incrementality Intelligence features let you measure marketing effectiveness and optimize campaigns, and it's used by e-commerce, retail, agencies and B2B SaaS companies.

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Adtriba

If you want a data-first approach, Adtriba offers cross-channel and multi-touch attribution, automated data collection and AI-based assessment. The company says its platform lets businesses see the true effect of their marketing efforts and make data-driven decisions to optimize marketing spending and improve return on investment.

Additional AI Projects

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SegmentStream

Optimizes revenue and ROAS by making data-driven budget decisions through predictive analytics, multi-touch attribution, and media mix modeling.

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Northbeam

Unlocks profitable growth through multi-touch attribution, media mix modeling, and creative analytics, empowering marketers to make data-driven decisions and optimize campaign performance.

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Marketing Cloud Intelligence

Unifies marketing data from multiple sources with AI-powered connectors, automated data modeling, and insights, optimizing spend and customer engagement across channels.

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Hyros

Boosts ad ROI by at least 20% with accurate tracking, AI-driven optimization, and customizable attribution for data-driven decision making.

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Wizaly

Unifies customer touchpoints across online and offline sources, providing a single customer view for accurate attribution and data-driven marketing decisions.

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6sense

Identifies in-market accounts, crafts personalized messages, and automatically qualifies and books meetings, empowering sales teams to focus on high-quality pipeline generation.

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Admetrics

Optimizes ad performance with scientifically-based data for efficient budget allocation, faster decision-making, and maximized profitability.

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Demandbase

Identify and target high-value accounts with AI-powered insights, merging data with predictive analytics and sales intelligence to drive revenue growth.

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Adobe Marketo Engage

Orchestrates and personalizes customer journeys across multiple channels, leveraging AI to automate and optimize marketing activities, improve lead management, and enhance customer experiences.

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Attributer

Automatically captures channel and landing page data, providing a complete view of marketing attribution to optimize spend and drive revenue growth.

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InMarket

Activates high-CTR campaigns with real-time, location-based targeting and AI-driven predictive optimization across mobile, desktop, and Connected TV channels.

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Exactag

Combines high-quality data collection, advanced algorithms, and full transparency to enable better decision-making and more successful marketing campaigns.

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Blueshift

Centralize customer data, automate marketing decisions, and deliver personalized experiences across channels in real-time with AI-driven decisioning and predictions.

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PathFactory

Offers personalized content experiences that drive deal velocity and convert buyers, while tracking engagement and revenue impact to optimize content strategy.

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AppsFlyer

Unlock data-driven growth strategies with AI-powered insights, attributing conversions and actions across devices, and measuring ROI to optimize campaigns and increase revenue.

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Revenue

Get real-time guidance and automation to improve sales team performance, freeing up reps to focus on higher-value activities.

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Metadata

Automates campaign creation and management, optimizing budget allocation and ad performance across LinkedIn, Facebook, and Google Ads in real-time.

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Optimove

Unifies customer data into a single view, enabling personalized marketing experiences and AI-driven optimization across multiple channels.

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Markopolo

Drive growth with precision targeting, AI-powered optimization, and advanced attribution, while automating marketing workflows to maximize ROI.

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Drift

Personalizes conversations across the buyer's journey, using conversational AI to automatically qualify and convert visitors with tailored experiences.

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Out of the Blue

Identifies and resolves revenue leaks, optimizes conversion rates, and drives top-line growth through real-time monitoring and analysis of eCommerce data sources.