Exactag

Exactag is a marketing performance platform that helps you get the most out of your marketing by offering future-proof tracking, advanced algorithms and flexible data provisioning in a cookieless and consent-based world. The platform is designed to help you make better decisions by combining high-quality data collection, advanced algorithms and full transparency. This enables you to build a powerful database, make better decisions and run more successful campaigns.

Some of the key features of Exactag include:

• Data Collection: Combines data clean rooms, anonymous tracking and publisher APIs to provide a complete and granular data set.
• Data Enrichment: Provides fast data enrichment to get the deepest insights.
• Data-driven Attribution: Offers channel insights at the highest level of granularity to measure conversion impact.
• Model Harmonization: Provides a single source of truth for measuring marketing performance.
• Data Utilization: Offers customizable reporting and data exports in various formats.
• Server-side Tracking: Gives you control over your data with first-party tracking and server-to-server tracking.
• MMM Enhancements: Extends attribution to more channels and integrates with media mix modeling.

Exactag is well-suited for marketers who want to measure their marketing performance, particularly in a world where traditional data sources and formats are increasingly scarce. The platform is designed to accommodate new data sets and modeling techniques, so it's a good choice for marketers who want to stay ahead of the digital marketing curve.

For those who want to learn more, Exactag offers in-depth case studies and comparisons with other attribution tools, giving you a good idea of what it can do and how it can fit into your existing tech stack.

Published on June 24, 2024