Question: How can I get a complete and granular data set for my marketing performance measurement in a cookieless and consent-based world?

If you're looking for a rich, detailed data set for measuring marketing performance in a post-cookie, consent-based world, Exactag is a good option. The company's tracking technology is designed to work in the future, its algorithms are sophisticated and data can be provisioned in different ways so marketers can make decisions based on data. It includes anonymous tracking, data enrichment and customizable reporting, so it's a good choice for those who need to accommodate new data sets and modeling techniques.

Another powerful option is Lytics, a secure and flexible customer data platform (CDP) for marketing and ad technology stacks. It's a privacy first approach with generative AI integration, a composable architecture and data clean room capabilities powered by Google BigQuery. Lytics offers tools like Conductor for identity resolution and pipeline automation, Cloud Connect for customer profile enrichment, and Decision Engine for AI-powered decisioning and personalization.

If you want an end-to-end data clean room option, Optable is worth a look. It offers identity management, data collaboration and activation tools to manage audience data in a post-cookie world. Optable includes a DMP for modern audience data management, and it can integrate with cloud providers like Amazon Web Services and Google Cloud for cross-cloud compatibility.

Last, Wizaly offers a marketing attribution and analytics platform that offers a single customer view by gathering and linking touchpoints across different platforms. With media mix modeling for budget optimization and privacy-first tracking, Wizaly can help businesses get accurate attribution and optimize marketing performance while respecting data privacy and security.