Optable

Optable is an end-to-end data clean room platform designed to enable privacy-safe advertising with a modern architecture for audience data management. The platform offers identity management, data collaboration and activation tools to help companies adapt to the post-cookie advertising landscape. The main features are:

• DMP: Audience data management with modern architecture.
• Identity: Identity management for a cookieless future.
• Collaborate: Data collaboration for advertising purposes.
• Activate: Unlock the full potential of your data.
• Privacy Sandbox: Privacy-safe audience targeting for Chrome users.
• Data Governance & Privacy: End-to-end control of all your data.

Optable is designed to help companies prepare for the future by giving them the ability to manage and activate their audience data in a privacy-safe way. It's geared for media owners and publishers, commerce and retail media, and marketers.

The platform integrates with key data sources and business systems for real-time insights and flexible identity tools. Customers can build purpose-limited, no-code data clean room applications and collaborate with any party without having to move data. And Optable supports cross-cloud interoperability so customers can collaborate with partners even if their data is in different clouds.

Optable has partnerships with big cloud companies including Amazon Web Services, Google Cloud, Snowflake and ID5 to make collaboration and data management easy.

The company doesn't detail pricing on its website. But you can request a demo to learn more about what's available and how much it costs.

Optable is designed to help companies adapt to the challenges of privacy-safe advertising and identity in a post-cookie world. Its data governance and privacy features mean customers can keep control over their data while still using it for advertising.

Published on July 3, 2024