Question: Do you know of a platform that provides end-to-end control of data and supports cross-cloud interoperability for advertising?

For a platform that offers end-to-end control over data and that spans cloud boundaries for advertising, Optable is a good option. It provides a suite of privacy-first advertising tools for identity management, data collaboration and data activation. Optable supports cookieless advertising and has a Privacy Sandbox for Chrome users, and it has end-to-end data governance and privacy controls. It also integrates with cloud computing giants Amazon Web Services, Google Cloud, Snowflake and ID5 so you can work with partners in different cloud environments.

Another good option is AIDEM, an AdTech ecosystem platform that offers planet-scale reach and supply path optimization. It has a trusted supply chain with AI-powered anti-fraud technology and supports cookieless targeting and measurement. AIDEM combines a DSP, SSP, AdServer, Verification and Attribution into one platform, so you can run advertising in a safe and efficient way with direct access to over 140 local CTV channels. This is good for advertisers who need a powerful, cross-cloud solution for their advertising needs.

Jivox is another option worth considering. Its cloud-based platform is designed for personalized and dynamic advertising. It offers real-time personalization across channels including e-commerce and supports data clean rooms for privacy-first attribution. Jivox also has more advanced features like AI-powered recommendations and real-time analytics, which makes it a good option for brands that want to scale their marketing while maintaining high levels of personalization.

Last but not least, you should also look at Smartly, an end-to-end advertising platform that uses AI to automate and optimize campaigns across multiple digital channels. With its Creative, Media and Intelligence Suites, Smartly offers tools for predictive budget allocation, dynamic creative optimization and actionable reporting. The platform is designed to simplify workflows and increase efficiency for agencies, brand marketing teams, performance teams and creative teams.