Yieldmo

Yieldmo offers a programmatic exchange for advertising, increasing the value of digital advertising for buyers, sellers and consumers. With a real-time curation system that uses privacy-compliant contextual data and machine learning, Yieldmo optimizes the performance of all ad inventory, even when audience data is not available.

Yieldmo's capabilities include:

• Global Omnichannel Exchange: Connects publishers and buyers for optimal performance and yield across video, native and display formats.
• Real-Time Inventory Curation: Identifies and interprets unique signals to curate inventory in real time using machine learning.
• Creative Technology: Provides page-enriching ad formats that engage consumers and capture more signals for curation.

Yieldmo serves both buyers and sellers, with a focus on delivering a better advertising experience through the continuous optimization of machine learning and adaptive systems. The company has integrated its solutions with all major DSP platforms, supporting fraud-free requests and 20+ unique ad formats.

For buyers, Yieldmo offers customized solutions to unlock value, matching inventory to specific campaign goals and delivering strong results. Buyers can access premium, brand-safe, fraud-free inventory through pre-curated PMP deals optimized for KPIs.

Publishers benefit from actionable inventory insights, flexible deals tools and smart curation, enabling them to monetize their inventory more effectively. The platform offers a range of products, including video and CTV solutions, privacy-first marketplaces and dynamic format optimization, all designed to improve media performance.

Yieldmo has been recognized for its innovative approach, including being named a leader in Snowflake's Modern Marketing Data Stack Report and introducing AI-enabled dynamic format optimization. The company's focus on staying at the cutting edge of advertising technology means a better experience for all parties involved.

Published on June 24, 2024