Flashtalking

Flashtalking spans the creative and media divide, automating the connection between the two teams and the workflows they run to make production more efficient. The platform enables real-time personalization and sophisticated automation across social, open web and CTV.

Some of the key features include:

• Creative Personalization: Real-time targeting across multiple channels for maximum relevance.
• Social: One platform for advanced automation.
• Ad Serving: Neutral, unbiased delivery across multiple formats.
• Audience & Identity: Cookieless measurement and personalization.
• Creative Intelligence: Insights that link content and performance so you can make data-driven decisions.
• Verification: End-to-end brand protection to ensure safety and security.

The platform serves a variety of industries, including automotive, CPG, financial services, retail, sports betting, travel and video gaming. Flashtalking offers a wealth of resources, including creative showcases, industry reports, events and a blog where the team shares thought leadership.

To keep work running smoothly, the platform offers tools to create, automate, activate and iterate creative messaging. Those tools include creative versioning and labeling, creative review and operational dashboards for reporting and optimization.

Flashtalking is a part of Mediaocean, a mission-critical platform for omnichannel advertising, and is committed to diversity, equity and inclusion in its operations. The platform offers a wealth of support through a help center, ad server migration, training, creative production services and strategic planning workshops.

With Flashtalking, advertisers and agencies can simplify their creative production, distribution and optimization, so they can get more out of their advertising. Check out the Flashtalking website to learn more and schedule a demo.

Published on June 24, 2024