Fluency

Fluency is an advertising automation and management platform designed to help enterprise agencies and brands run omnichannel advertising campaigns at scale. It uses robotic process automation (RPA) to automate repetitive tasks so teams can focus on high-level oversight and execution. The platform supports multiple advertising channels, including Google Ads, Search, Social and Display, and includes features like budgeting, portfolio management and dynamic campaign optimization.

Fluency is designed to help customers overcome the limitations of manual ad operations, including saving time: 97% less time spent on budgeting, 70% less time spent on monthly adjustments, and 90% less time spent on account launches. Automation means customers can get more done, more accurately, so they can focus on higher-level, more creative work.

Some of the key features of Fluency include:

• Automated Advertising Management: Optimize unlimited campaigns across multiple ad channels with ease.
• Customization at Scale: Use "Blueprints" to make flexible, targeted changes to ad campaigns.
• AI-Powered Ad Optimization: Get better execution while keeping control.
• Comprehensive Reporting: Build detailed dashboards and share insights with stakeholders.
• Open API: Integrate with existing tech stacks and engage in bi-directional data exchange.

Fluency's platform is designed for both agencies and enterprise in-house marketing teams. For agencies, it can manage multiple client budgets and campaigns, while for enterprise teams, it can help them balance consistency and quality with the scale of many custom campaigns.

Customer testimonials show the benefits of using Fluency, including improved scalability, reduced manual labor and stronger client relationships. The company offers award-winning services and support to ensure customers have the tools and expertise they need to get the most out of the platform.

Fluency is for companies that want to get more out of their advertising while getting less out of humans. By automating work and using AI, customers can revolutionize their ad operations, increase efficiency and get better results.

Published on July 3, 2024