Question: Can you recommend a tool that helps optimize ad spend and reduce manual labor in advertising operations?

If you're looking for a tool to optimize ad spend and automate some of the work of advertising operations, AdLamp is worth a look. This AI-powered platform automates, analyzes and optimizes PPC campaigns on Google AdWords, Meta and TikTok. It includes auto optimization based on up-to-the-minute data, a PPC calculator for key metrics, and a unified interface for managing multiple campaigns. That makes it a good choice for digital marketing teams trying to simplify PPC management and improve return on investment.

Another good option is BrightBid, which uses AI to optimize PPC and Shopping ads campaigns. It automates bidding and ad text creation, using Google and Microsoft's AI technology to try to make ad management easier. Among its features are smarter ad creation, multilingual support, A/B testing and Google Shopping optimization. BrightBid has shown dramatic improvements in campaign performance, so it's a good option for businesses that want to cut manual optimization work.

ADXL is a broader tool for managing ads across multiple channels, automating creation, distribution and management on Google, Facebook, LinkedIn and other sites. It offers unified ad management, instant lead forms, retargeting and one-budget management. Its interface is designed to be easy to use, requiring no technical expertise, so ADXL is a good option for businesses that want to cut their workload and maximize ROI.

For a broader range of features, check out Smartly. The company's platform automates and optimizes campaigns across a range of digital channels, including Meta, Snapchat and Google Marketing Platform. It includes features such as predictive budget allocation, dynamic creative optimization and reporting dashboards that let you drill down into what's working and what's not. With its AI Lab, Smartly also brings generative AI to creative and media processes, helping agencies and brands automate workflows and improve efficiency.