BrightBid

BrightBid uses AI tools to optimize PPC and Shopping ads campaigns, automating bidding and ad text creation to try to maximize conversions while minimizing ad spend. By tapping into Google and Microsoft's AI smarts, BrightBid promises to make ad management easier by avoiding the technology's complexity.

Among BrightBid's features are:

• AI Automations: Automating tasks like bidding and ad creation so you can focus on strategy.
• Smarter Ad Generation: Creating high-performing ads and optimizing bids for the highest ROI.
• Data-Driven Control: Giving you complete transparency and control over your campaigns.
• Multi-Language Support: Creating ads in 58 languages to expand into new markets.
• A/B Testing: Quickly testing ad variations and managing blacklists and whitelists.
• Google Shopping Optimization: Optimizing Google Shopping with AI-powered feed optimization and ad creation.

BrightBid's AI technology has improved campaign results, with customers reporting:

• 20% average increase in return on investment.
• 89.15% increase in traffic for TUC, along with a 154% click-through rate.
• 280% increase in leads and 107% conversion revenue growth.
• 59% increase in conversions and 33% decrease in CPC for Taco Bar.

BrightBid also has a streamlined onboarding process that begins with an initial discovery call, followed by a free audit of the ad account and a forecast of potential improvements. The platform is built to comply with Google and Microsoft Ads policies, and BrightBid says it protects customer data.

The company doesn't disclose pricing, but customers can start with an initial contract period to set up and train the AI engine. That means it can be used by businesses that want to improve their paid search and shopping ads without having to spend a lot of time optimizing them manually.

BrightBid has won several awards, including the Global Search Awards 2023, Performance Marketing World Awards 2022 and European Search Awards 2023. Its team of experts continually develops and refines its AI engine to ensure the best results for clients.

Published on June 13, 2024