SegmentStream

SegmentStream is an AI-powered marketing measurement and media mix optimization platform that helps businesses optimize revenue and return on ad spend (ROAS) by making data-driven budget decisions. By combining predictive analytics, multi-touch attribution, media mix modeling and incrementality measurement, SegmentStream offers a single source of truth for more intelligent budget decisions.

SegmentStream helps businesses overcome the problem of wasted budget by providing automated cross-channel marketing reporting, AI-driven attribution and actionable budget reallocation recommendations. With SegmentStream, businesses can measure the true incremental ROAS of their paid media, identify opportunities to optimize ROAS and scale ad spend with confidence.

Some of the key features include:

• Unified Marketing Reporting: Measure ROAS, CPA and other key marketing metrics across all traffic sources.
• AI-Driven Attribution: Understand the real, incremental ROAS of top-of-funnel campaigns.
• Marketing Mix Optimization: Use AI budget recommendations to maximize ROAS across all digital campaigns.
• Incrementality Testing: Precisely measure the true sales impact of paid media investments.
• Predictive Lead Scoring: Boost ad performance by unlocking real-time insights into lead value.

The platform integrates with a variety of data sources, including Google Analytics and Google BigQuery, and offers customizable dashboards and filtering options to accommodate specific business needs.

SegmentStream is designed for businesses with at least $50,000 in monthly ad spend, and its basic pricing starts at $36,000 per year. Prospective customers can explore case studies, webinars, guides, podcasts and a glossary of marketing measurement and optimization terms to learn more about the platform.

With SegmentStream, companies like L'Oréal Luxe have seen substantial ROAS uplifts through optimized budget reallocation. The platform is used by leading brands and agencies around the world, providing a powerful solution for performance marketers looking to optimize their digital advertising efforts.

Published on June 29, 2024