SegmentStream Alternatives

If you're looking for a replacement for SegmentStream, Lifesight is a marketing measurement platform that offers data and AI-powered insights to help marketers get the most out of their spend. It includes a Triangulation Framework for measuring marketing impact across channels, Incrementality Intelligence for optimizing campaigns, and Goal Progress Tracking to measure marketing-driven business KPIs. Lifesight also integrates with many marketing and sales channels and includes advanced simulation tools for planning and forecasting.

Another contender is Adtriba, a data-driven marketing analytics platform that offers unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. It combines advanced statistical models and machine learning algorithms with data from multiple sources to provide actionable insights, unified marketing measurement and marketing mix modeling. Adtriba's solutions are designed to help businesses understand the true impact of their marketing activities and make data-driven decisions about their budget.

Admetrics is an AI-powered platform that focuses on optimizing e-commerce advertising performance by providing data-driven insights for optimal budget allocation. It includes modules for business intelligence, marketing mix modeling, tracking and attribution, experimentation, and data activation. With connections to over 50 shops and marketplaces, Admetrics is designed to help e-commerce teams optimize their ROAS with near-real-time data refresh and AI-driven insights.

For app-focused marketing, AppsFlyer is a comprehensive platform to measure app performance across different marketing channels and devices. It includes tools for ROI measurement, creative optimization, incrementality measurement, and fraud protection. With integrations to over 90 global partners, AppsFlyer is well suited for industries like gaming, shopping, and entertainment, helping businesses optimize user acquisition and engagement while protecting customer data privacy.