Realytics

Realytics uses its TV analytics and programmatic TV products to measure and optimize TV campaigns' digital results. By linking TV commercials to resulting website traffic, the company's technology can help advertisers justify and optimize their TV spending. That's particularly useful for advertisers trying to get the most out of their drive-to-web efforts.

Realytics provides a number of key features:

• Spot Detection Technology: Recognizes TV commercials in real-time so they can be accurately measured and synchronized with digital advertising campaigns.
• TV Performance Analysis: Measures the effect of TV campaigns on a range of digital touchpoints, including websites, apps and call centers.
• TV Segments Digital Activation: Turns TV audiences that are most engaged with a brand into digital leads that can be acted on.
• Ad Plan and Adkymia: Use predictive algorithms to simulate media plans and automate TV media buying so advertisers can more easily purchase TV ad campaigns.

Realytics is designed to span the gap between TV advertising and digital engagement, giving advertisers a better idea of how TV ads drive online activity. That can be helpful for brands and agencies trying to optimize their media plans and get better return on investment from TV ads.

The company has won several awards for its technology, including "Video AdTech Solution of the Year" and "Tech Solution of the Year," which shows the industry's enthusiasm for its TV analytics and programmatic TV buying approach.

Realytics is for advertisers, agencies and brands that want to get more out of their TV ads' digital results and want to improve their overall marketing efforts. With an intuitive interface and personalized support, the company's technology is designed to be easy to use and useful for a broad range of customers.

Published on June 26, 2024