Question: How can I track the effectiveness of my TV commercials in driving online conversions?

If you want to measure how well your TV ads convert into online activity, Realytics could be a good choice. It's a TV analytics platform that links TV ads to resulting website traffic. With spot detection, performance analysis and digital activation, Realytics offers a unified view of how TV ads drive online activity so you can fine-tune your media plans and optimize return on investment.

Another option is Northbeam, a marketing intelligence platform that uses machine learning for multi-touch attribution and media mix modeling. Northbeam helps you understand customer journeys and optimize marketing, with detailed analysis of creative assets and dashboards to forecast revenue and optimize channel spend. The platform is designed to help businesses get more out of their marketing spend and revenue growth.

If you're looking for a more specialized ad tracking and attribution service, check out Hyros. The service uses AI to track conversions and optimize ad performance, offering long-term revenue forecasting and customizable attribution models. Hyros is geared for companies with complex traffic and marketing operations, with a high degree of customization to accommodate unusual business models.

Admetrics is another option, particularly if you're an e-commerce company. It offers modules for business intelligence, marketing mix modeling, tracking and attribution, experimentation and data activation. With near-real-time data refresh and sophisticated attribution models, Admetrics helps you optimize advertising performance and improve return on ad spend.