Attention Intelligence Platform

Attention Intelligence Platform is a suite of tools designed to measure and optimize attention for ads, giving advertisers an edge in the attention economy by giving them a clear understanding of their ad spend and maximizing attention on digital campaigns.

The foundation of the platform is Attention Time, the amount of time people spend looking at an ad in seconds. Attention Time is a much more accurate predictor of brand and performance outcomes than proxy measures like Viewability, and it offers a level of transparency into ad spend that's never been possible before. This means advertisers can optimize their campaigns with much more precision.

Some of the key features of Attention Intelligence Platform include:

• Attention Measurement: Measure attention across digital campaigns, including YouTube, Meta, and TikTok.
• Real-time Optimisation: Use pre-bid segments or API to drive higher attention and get more out of every dollar spent.
• Advanced AI Models: AI models are trained on real eye-tracking data to measure Attention Time without cookies or other identifiers.
• Clear Reporting: Visual dashboard with easy-to-analyze campaign data, including targeting, ad type, and contextual category performance.

The Attention Intelligence Platform integrates directly into programmatic workflows, requiring minimal setup and providing data in a format that advertisers can easily consume. This means it's available to a broad range of users, including agencies, brands, publishers and technology partners.

By measuring and optimizing attention, advertisers can optimize their strategies and improve ad performance to get better ROI. The platform is designed for advertisers who want to get the most out of their digital campaigns and win in the attention economy.

Published on June 24, 2024