Question: Can you recommend a platform that helps me optimize my digital ad campaigns for maximum attention and ROI?

The Attention Intelligence Platform is a suite of tools to measure attention and optimize ads. It tracks attention time and uses AI models trained on real eye-tracking data to help advertisers fine-tune their approach, improve ad performance and get better results from their ad spending. It also can be integrated into programmatic ad-buying workflows and offers a visual dashboard for monitoring results.

Another is Smartly, an all-purpose ad platform that uses AI to automate and optimize ad campaigns on a range of digital channels including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. Among its features are predictive budget allocation, dynamic creative optimization and insights to help agencies and brand teams streamline work and improve efficiency.

For e-commerce brands and agencies, Madgicx uses autonomous management and AI-powered optimization to continually improve ad ROI. It includes tools for creative production, tracking and attribution, automation tactics and personalized performance reports. Madgicx is designed to help you increase ROI and simplify ad-buying workflows, and you can try it with a 7-day free trial.