AdBeacon

AdBeacon is an ad optimization and attribution platform for ecommerce brands and agencies. It's designed to offer the most accurate data and actionable insights to help users optimize their ad campaigns. AdBeacon, built by media buyers, uses 1st party data to give a more accurate and detailed view of ad performance.

AdBeacon includes several features to help with ad optimization:

• 1st Party Data Tracking: Offers the most accurate data by connecting directly to store data and advertising channels, eliminating 3rd party guesswork.
• Click Attribution: Tracks and reports only proven clicks for accurate attribution.
• Attribution Models: Offers First Click, Last Click, Linear, and Full Impact models for channel attribution analysis.
• Custom Lighthouse Model: Proprietary model for optimization.
• In-Platform Budget Management: Scale budgets, manage audiences, and optimize campaigns directly within AdBeacon.
• Chrome Extension for META: Overlays AdBeacon data in META for optimization.
• Filter by New & Returning Customers: Separates new and returning customer data for more targeted targeting.
• Custom Audience Builder: Creates and automates audiences for targeted messaging.
• Performance Metric Filters: Identifies top-performing creatives and revenue-driving ad types.
• Omnichannel Conversion Paths: Tracks customer discovery and purchase channels for a full view.
• Complete P&L Breakdown: Tracks core business metrics, including new vs. returning customer data, in one view.

AdBeacon pricing is based on monthly tracked revenue for brands, with custom plans for agencies. Brand pricing begins at $299/month, with a dynamic pricing structure that adjusts based on revenue. Agency pricing includes additional features like multiple store accounts, agency portfolio management, and automated client reports.

AdBeacon helps users optimize ad spend, improve ROAS and drive business growth by providing accurate and actionable insights. By integrating with Facebook and other platforms, AdBeacon fills data gaps and enables informed decision-making. This platform is designed for ecommerce brands, media buyers and agencies looking to optimize their advertising and get the most out of their campaigns.

Published on July 11, 2024