If you're looking for a replacement for AdBeacon, Admetrics is a good option. This AI-based platform is designed to optimize e-commerce advertising by offering data-driven insights to optimize budget distribution and make fast decisions. It includes modules like Business Intelligence, Marketing Mix Modeling and Tracking & Attribution that can track customer interactions to get a better understanding of customer behavior. Admetrics also integrates with more than 50 shops and marketplaces and offers near-real-time data refresh, making it a good option for e-commerce teams, with pricing based on volume and a 21-day free trial.
Another option is Smartly. This end-to-end advertising platform uses AI to automate and optimize campaigns across multiple digital channels including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. Smartly features include predictive budget allocation, automated campaign management, dynamic creative optimization and actionable reporting dashboards. The platform is designed to help agencies and brand marketing teams streamline workflows, increase efficiency and overcome common challenges faced by advertisers.
If you're looking for marketing automation, Metadata has a number of features to optimize campaigns, manage budgets and pause underperforming ads across multiple channels. Metadata uses AI to make real-time adjustments, letting teams focus on strategic planning and creativity by automating tedious tasks and eliminating errors. The platform integrates with CRM systems, ad channels and marketing automation platforms to ensure data is flowing correctly.
Last, Adtriba offers data-driven marketing analytics with cross-channel, multi-touch attribution and unified marketing measurement tools. Adtriba uses advanced statistical models and machine learning algorithms to automatically collect data from multiple sources, including social media and offline channels. The platform helps businesses understand the true impact of their marketing activities and make data-driven decisions about budget allocation, ultimately driving higher marketing ROI.