ThoughtMetric

ThoughtMetric offers marketing attribution software geared for e-commerce businesses. The software lets you measure marketing performance across many channels and make data-driven decisions to boost revenue. By combining disparate marketing data, complex customer journey information and revenue attribution data, ThoughtMetric offers a unified and actionable view of marketing performance.

ThoughtMetric features include:

• Measure All Marketing Channels: Track social media ads, search ads, organic social and search, email and SMS, and any other marketing channel, including podcasts, influencers and affiliates.
• Data-Driven Attribution Modeling: Get the real story on where your customers are coming from, instead of relying on inflated numbers from Google and Facebook.
• Optimize Ad Spend: Scale campaigns to the most valuable customers coming to your store based on customer lifetime value.
• Customer Journey Insights: See how customers get to your store from first touch to last, so you can get better at reaching them.
• Post-Purchase Attribution Surveys: Get extra attribution data directly from customers to improve data quality.
• Server-Side Tagging: Avoid tracking problems from iOS 14 and ad blockers for hyper-accurate data.
• 60-Day Attribution Window: Attribute sales to ad clicks up to 60 days ago, not just the usual 7-day window.

ThoughtMetric integrates with major e-commerce and marketing software, including Shopify, WooCommerce and various ad, email and SMS providers. The software offers multiple attribution models, including first click, last click, linear, time decay, position-based and data-driven attribution.

ThoughtMetric offers a 14-day free trial, with no credit card required. Pricing starts at $99 per month, which includes 50,000 pageviews, pixel attribution, post-purchase surveys, server-side tagging, unlimited integrations and live support.

ThoughtMetric is geared for e-commerce businesses looking to optimize their marketing. It can help demystify complex data, making it easier for experienced analysts and data-naive managers to make decisions. With its intuitive interface and powerful features, ThoughtMetric helps you make data-driven decisions to boost ROI and improve your marketing.

Published on July 10, 2024