Question: I'm looking for a marketing attribution tool that can track multiple channels, including social media and email, to optimize my ad spend.

If you're looking for a more advanced marketing attribution tool, Adtriba is worth a look. It offers cross-channel, multi-touch attribution and centralized marketing measurement. The platform can ingest data from social media, email, paid search and affiliate marketing. It uses AI-based scoring and offers recommendations for optimization, so companies can make data-driven decisions to maximize return on investment.

Another top contender is Attribution, which collects data from multiple ad platforms and marketing software like Meta, Facebook, Google and Salesforce. It uses machine learning to build custom multi-touch attribution models and offers reporting and dashboard views that are easy to understand. The platform is designed to help you optimize budget allocation and maximize return on ad spend with data insights presented in an organized and clear format.

If you need a tool that integrates with more than 90 marketing tools, check out SegMetrics. It helps you optimize every stage of the sales funnel by connecting data from ad platforms, email marketing tools and payment processors. It offers lifetime value attribution, order value optimization and advanced ad attribution models that can handle iOS 17+, ATT, GDPR and CCPA. The platform can visualize customer journeys and optimize funnels, too, which makes it a good choice if you want to maximize lifetime revenue.

Growify is another powerful marketing attribution tool that automates analytics, attribution, merchandising and forecasting. It connects marketing channels with AI-based connections and offers advanced attribution models. With omnichannel attribution, creative analytics and a full-funnel dashboard, Growify helps businesses optimize strategies across multiple channels and devices, and offers a customizable dashboard for data-driven decisions.